2020欧洲杯时间

Nancy Friedman is the chief wordworker at verbal-branding consultancy Wordworking, and the author of a fine blog on naming, branding and more called Fritinancy. Nancy has named a venture-capital firm, a laser hair-removal device, a mobile-money service, and many other companies and products. A former journalist, she still writes or ghostwrites articles, speeches, white papers, and books.
Is Dreyer's English "utterly correct"? Of course not, as the author would be the first to acknowledge. But it's compulsively readable, thoroughly helpful, and delightfully funny. For anyone who cares about writing well, it's an utterly essential addition to your shelf of most-reached-for reference books. Continue reading...
In the American West, wildfires have become both more frequent and more destructive. With this ominous shift has come a new vocabulary for describing fire and its outcome – and new attention to some of the oldest words in our language. Continue reading...
Over the last 35 or so years, journey has become one of our culture's dominant metaphors, a handy stand-in for experience, ordeal, process, test, investigation, story, and series of events. Continue reading...
If you've been keeping your head down, just doing your job and paying the bills, it may have escaped your notice that we live in exciting times. Yes, really! We're excited about things! We're excited by things! We're excited to do things! And, increasingly, we're excited for things, events, and experiences. Continue reading...
Coined names, dictionary-word names, an acronym, a surname: the year now ending was full of variety for anyone interested in branding trends. Here, in alphabetical order, are my top ten brand names for 2015. Continue reading...
Topics: Branding Naming
In 1948, the American journalist and language chronicler H.L. Mencken wrote an essay for The New Yorker, "Video Verbiage," in which he analyzed the lingo of the fledgling medium of television. Several of the words he gathered are now obsolete: vaudeo ("televised vaudeville"), televiewers (now just "viewers"), blizzard head (an actress so blonde that the lighting has to be toned down). Others are with us still, including telegenic and telecast. Nearly 70 years after Mencken published his essay, television itself is undergoing a massive redefinition, and so is our TV lexicon. Continue reading...
Topics: Language Media Words
Maybe it's the newly chilly air, or the dwindling daylight, or the thrilling prospect of costumes and candy. Whatever the reason, each autumn brings a harvest of seasonal neologisms, word blends, and commercial coinages as colorful as the falling leaves. Continue reading...
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